Independent consumer research
Doing the deep dives for you.
Small businesses run ads every day with no reviews and no track record. I buy their products, research who’s actually behind them, and tell you if they’re worth your money.
Consumer Deep Dive is an independent research blog. Our mission is to provide users with the information they need to confidently make a purchase. We focus on educational content and putting power back into the consumer.
Latest Deep Dives
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Everything is Contaminated, But There’s Hope
All food has some level of contamination, but there’s light at the end of the tunnel. You can still enjoy your chocolate, spices, coffee, and other agricultural products, but you should know a few things. Click to read about contamination bioavailability.
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Caring About Where Your Coffee Comes From Doesn’t Make You a Snob
There’s a word that gets thrown at you the moment you bring a nicer bag of coffee to the office, or explain why you spent $30 on single-origin beans, or turn down the gas station chocolate bar. That word is “snob.”
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Does Coffee Elevation Mean Anything to the Average Consumer?
Elevation is a key component to coffee quality, yet you won’t find any information about it on a bag of coffee on a retail shelf. Learn more about how elevation affects coffee flavor, and how by not adding this crucial number to the bag or website that you know the coffee you’re drinking may not…
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Embue Cacao Review (Updated): Good Sourcing, Still Selective Math
Embue Cacao offers great cacao that was once sourced from Guatemala, however, now it seems only Dominican Republic and Ugandan cacao are available. They updated the heavy metal testing to disclose the numbers and they talk about their sourcing methods. Checkout the update on Embue Cacao for more information.
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Maya Moon Cacao: Indigenous-Owned, Community-Driven, and Worth the Price
Maya Moon Cacao is a true, indigenous-owned cacao company based out of La Laguna, Guatemala. Run by sisters Maura and Elizabet, Maya Moon puts mission and community above all else. If you want authentic drinking cacao, give Maya Moon a read.
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Dave’s Sweet Tooth Toffee: Reviving Toffee on TikTok
Learn how the son of a Detroit firefighter took his father’s toffee recipe global. Andrew used his marketing skills to slingshot toffee back into the mainstream and has taken over TikTok with fierce political commentary. The toffee has gone viral and has been endorsed by a plethora of high profile influencers. But is the toffee…
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Cacao Laboratory: A Small Brand Doing Supply Chain Differently
The ceremonial cacao market is full of brands that use the right language without doing the right work. “Direct trade,” “heirloom,” “ceremonial-grade”: these are labels that cost nothing to print on a bag. Backing them up is another matter entirely, and that’s where Cacao Laboratory steps up.
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PERC Coffee: A Vibrant Atlanta Coffee Roaster
PERC coffee aims to lightheartedly bring you popular specialty coffee estates. The branding is colorful and welcoming and the coffee is sourced directly from the estates with traceability. Located around Atlanta, Georgia, you can drop by one of their many cafes and enjoy a fresh brew of PERC.
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Mushroom Coffee: Benefits or a Fad?
As a coffee enthusiast, I have avoided the mushroom coffee trend for a plethora of reasons. Questionable sourcing, fad companies cropping up, and misleading advertising were all reasons I did not partake in beverage. After a deep dive, I’ve changed my mind.
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Health Benefits of Drinking Brewing Cacao
Health Benefits of Drinking Brewed Cacao Brewing cacao is blowing up in popularity and for good reason. It’s exceptionally healthy, it’s delicious, and it’s a great alternative to coffee. Let’s look into some reasons as why brewing cacao is making a lot of headway in the hot beverage drinking community. Brewing cacao is emerging as…