Independent consumer research
Doing the deep dives for you.
Small businesses run ads every day with no reviews and no track record. I buy their products, research who’s actually behind them, and tell you if they’re worth your money.
Consumer Deep Dive is an independent research blog. Our mission is to provide users with the information they need to confidently make a purchase. We focus on educational content and putting power back into the consumer.
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Latest Deep Dives
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Captain’s Chocolate: From Costa Rica to Wisconsin
Captain’s Chocolate is a micro-business that ethically sources their chocolate from Costa Rica, which is quite rare from my research, as oppose to Peru, Ecuador, and African countries. They test their product and post the results, which can be seen here. They are probably the smallest business I’ll be reviewing. This is the first chocolate…
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Embue Cacao: When Spirituality Conflicts with Business Ethics
Embue Cacao at face value appears to be a great company. They have a quaint backstory, deeply intertwined spirituality, passionate for cacao, and believe in what they do, for better or for worse. But when a sudden change in sourcing shakes the foundation of their company, and the introduction of AI into their advertising, Embue…
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Hu Chocolate: Behind The Chocolate
Hu Chocolate is one of the best examples of a terrible company that hits all the trending buzzwords in organic chocolate and renders their meanings useless (just look at that packaging). They test high in heavy metals and will not publicly post their results, they greenwash their customers about it, and there’s no mention of…
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Heavy Metal In Chocolate: Is it Safe?
Chocolate has gotten a bad reputation over the past couple of years, and deservedly so, about the concern of heavy metals. And this is a very valid concern. Many chocolate companies had significantly higher than safely consumable levels of lead and cadmium in them that you have been unknowingly consuming for most of your life.…
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Jouvay Chocolate: L.A. Burdick’s New Grenadian Company
Jouvay Chocolate is a very small company founded by Larry and Paula Burdick of the famous chocolate company, L.A. Burdick. Ethically sourced and handcrafted from Grenada, it’s hard to beat the story of Jouvay.
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Is Teapigs Tea Good?
The content below contains affiliate links. If you purchase something using my links, I may earn affiliate commission. Commission allows me to continue upgrading the website and researching new products (I am a one person show and this takes an incredible amount of time to research). Introduction Teapigs is a tea company I came across…
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Moylings Organic Loose Leaf Tea
Moylings, formerly known as Little Moy, is a newly established (2021) organic clothing company for children that has also started venturing into organic loose leaf tea. Their products mostly consist of baby clothing and crocheted animals (among other accessories), and now organic loose leaf tea. I had the honor of meeting the owners, Swarna Mathan…